Drupal for Marketing - Google Analytics

Last week I did a presentation on how to use Google Analytics to improve your website's effectiveness in marketing your product at the Drupal for Marketing conference. I used our own website, SambaStream.com as an example of how we've used Analytics to monitor the traffic on our site and improve our content for our SambaJAM Beta Signup.

Here are the slides from the presentation on my own website - although I said I'd put them on SambaStream.com - keeping with the philosophy of ensuring we have good content for our target market (i.e. articals about collaboration, document management and SaaS) I've decided to post them here instead.

I've made the presentation available under the Creative Commons Attribution-No Derivative Works license. You can also download a PDF copy of the presentation below.